A marketing strategy is incomplete if it fails to address the digital channels. Digital marketing is taking over traditional marketing channels as the internet enables businesses to interact with targeted audiences in real time. Customers have become more familiar with engaging and interacting with one's brand or business.
What is Digital Marketing?
Digital Marketing is an umbrella term which covers all marketing efforts that use the internet or an electronic device. Businesses leverage digital channels like search engines, email, social media, and other websites for connecting with current and prospective customers. From the website itself to a business’s online branding assets: digital advertising, email marketing, and beyond, there are a plethora of tactics which fall under the umbrella of digital marketing. Digital marketers drive a brand’s awareness and lead generation through all digital channels that are at a company’s disposal. These channels include social media, the company’s website, email, display advertising, search engine rankings, and the company’s blog.
How has it emerged over the years?
According to reports, a 50% increase in digital marketing budgets has surfaced in comparison to 2016. Coming from where it started, reportedly, 75% of the total marketing budget will go to digital marketing over the coming years. This is a massive change; digital marketing relies majorly upon the different kinds of audience interactions. It revolves around the management and harnessing of different digital marketing channels.
The technology has become the most popular buzzwords in recent times. A study claims that most people spend a least 30 minutes a day on social media, and that equals thirty minutes a day of prime-time advertising for businesses. The surging trend of digital marketing as the best and the only approach to survive and flourish in today’s competition, the business world is moving rapidly to digital marketing. This is how the traditional marketing approach is fading away at a sluggish pace, but digital marketing is surfacing much faster.
Why does it matter for emerging businesses?
Unlike major offline marketing efforts, digital marketing enables marketers to see accurate results in real time. If you have ever posted an advertisement in a newspaper, you would be well aware of how difficult it is to estimate how many people actually flipped to that page and paid attention to the ad. On the other hand, with digital marketing, it is easy to measure the ROI of nearly every aspect of your marketing efforts.
Better content can drive traffic to a blog by up to 2,000%, owing to which, enterprises and mid-sized companies rely more on Technical SEO and content development for increasing and maintaining search presence. The best digital marketers have a clear idea of how each digital marketing campaign would support their predominant goals. And relying on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
With an effectively planned digital marketing approach, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. The right blend of digital marketing tactics tend to vary from industry to industry, but merely comparing B2C to B2B would help you gain a sense for how different approaches can be better for specific businesses. If you are a small business or a start-up, you probably do not have sufficient funds or manpower to invest in traditional techniques of marketing. This is where digital marketing swoops in. It not only saves time and doesn’t require large personnel, but it is also highly cost-effective. In comparison to other sources of marketing, digital marketing can get businesses a better cost-per-lead: a metric which measures how cost-effective a marketing campaign.
Grow Your Business with Marqual Digital Marketing Services
Regardless of what your company sells, our digital marketing services involve building out buyer personas to identify your audience needs and creating valuable content for online channels. Our marketing program is designed with effective digital planning and involves creative minds to drive more prospective users to your website. To optimize your website for ranking your page as high as necessary by the key search engines, we help you to attain a higher quantity of skilled traffic. Our experts understand what you need and deliver you the best solution at the committed time. Our digital marketing services include Search Engine Optimization, Social Media Marketing, Online Marketing, Pay Per Click, Website Promotion, and many others.